Company / Partners
We have partnered with The Virtual Forge as our digital infrastructure provider, leveraging their global presence and expertise in secure, scalable system architecture. With offices across key international markets, they bring a strong understanding of regional regulatory frameworks, ESG reporting standards, and jurisdiction-specific compliance requirements. Their capabilities in blockchain integration ensure full traceability, immutability, and auditability of carbon data, enabling robust verification and trust in all recorded metrics. This positions our platform to operate seamlessly across borders while meeting the highest standards of data integrity, transparency, and environmental compliance.
Meet The Team
Founder & Head of Innovations
Jeremy Fitt
Jeremy Fitt is the Founder and Head of Innovation, leading the development of proprietary technologies and overseeing the company’s intellectual property portfolio. As the originator of multiple breakthrough solutions in recyclable materials and carbon removal systems, he focuses on creating scalable innovations that deliver both environmental and commercial value. His work underpins the company’s competitive advantage, positioning it at the forefront of next-generation sustainable infrastructure.
Chief of Operations
Mike Reeves
Mike Reeves is Chief of Operations, leading the implementation and scaling of the company’s technologies across live environments. He is responsible for operational strategy, supply chain coordination, and delivery performance, ensuring that projects are executed efficiently and to a high standard. His ability to translate technical innovation into structured, repeatable processes is key to scaling the business and supporting large-scale deployment.
Advisor & Ambassador
Bryn Lee
Bryn Lee is FIFA Advisor and Ambassador, supporting strategic positioning within the global football ecosystem. He provides direct insight into FIFA standards, compliance pathways, and stakeholder engagement, enabling alignment with top-tier sporting requirements. His network and influence act as a critical bridge to governing bodies and elite organisations, accelerating market entry and establishing credibility at the highest level of the game.
Operations Manager
Simon Fitt
Simon Fitt supports core operations and project execution, ensuring that systems and processes are implemented effectively in real-world environments. He brings a practical, solutions-focused approach to delivery, helping maintain performance standards and operational consistency. His role strengthens the company’s ability to execute at scale while supporting the transition from innovation to deployment.
Our Story
We started with a simple objective: solve real-world problems using better materials and smarter thinking. Frustrated by outdated products and inefficient systems, we developed new solutions that are stronger, cleaner, and more sustainable.
What began in artificial grass quickly expanded into coatings, adhesives, and carbon-focused technologies. Every product is designed to perform, reduce waste, and create long-term value.
Today, our focus is on scalable innovation, building solutions that work commercially while delivering measurable environmental impact. We don’t follow industry standards; we challenge them and build better alternatives that set new benchmarks for performance, reliability, and sustainability.
What We Value
We value performance, reliability, and measurable impact. Every product we develop must solve a real problem, deliver consistent results, and improve on existing solutions.
Sustainability is not a claim, it is engineered into our materials, processes, and long-term outcomes. We prioritise simplicity, efficiency, and scalability to ensure our innovations work in real-world conditions and at commercial scale. Integrity underpins everything we do, from product development to partnerships.
We challenge outdated methods, invest in better alternatives, and focus on creating solutions that deliver lasting value for customers, industries, and the environment.
Our goal is progress that is practical, proven, and repeatable.
